There is no fixed density: the count comes from a photometric calculation using each fixture's output and optical file, the mounting height, room reflectances, the maintenance factor and the target levels on the floor, shelves and displays. In Europe, EN 12464-1:2021 gives starting values of about 300 lux on sales floors and 500 lux at tills, while North American stores usually follow IES RP-2 and many brands set their own standard. Accent lights are counted on top, display by display.
Both are possible, but a retrofit lamp or tube changes how the old fixture distributes light, so it needs checking rather than assuming the result stays the same. Confirm electrical and ballast compatibility, the temperature inside the old housing, the optics and the safety listing requirements in your market. Full replacement is usually chosen when the layout is changing or the old fixtures are near the end of their life.
UGR (Unified Glare Rating) estimates discomfort glare from the luminaires in a space, and EN 12464-1 limits it to 22 on sales floors and 19 at tills. It is calculated for the whole layout and viewing positions, so a fixture label cannot guarantee it, and it does not cover reflections from glossy goods, glass or screens. Deep optics, low brightness diffusers and careful aiming help on all of these.
Window displays need more light by day than by night, because daylight on and through the glass washes out weaker lighting. As an illustrative starting point, daytime schemes often light the display at 3 to 5 times the store's ambient level, using adjustable track lights or spots aimed from above, and dim after dark. Glass reflections depend on the sun, the street and the viewing angle, so test the aiming from the street.
Ask for the certificate that covers the exact model and configuration quoted, issued for the market where the store will open. GS LIGHT's certifications page lists CE (EMC and LVD) and RoHS documents for selected lines and ISO 9001 and ISO 14001 for its management systems, which are not product performance certificates. For North American stores, ask whether UL or ETL listing is available for the model before you specify it.